Goals and Course Topics
Pursue a Compelling Career
The ability to influence buyer behavior, shape opinions and drive sales is highly valued in today’s competitive world. Tiffin University’s Bachelor of Business Administration (BBA) degree program in Marketing prepares you to tackle these challenges. Our faculty members are working professionals eager to share their business knowledge and experience and help you succeed in the real world.
Your Marketing Program
Marketing is a multifaceted field encompassing advertising, public relations, media, sales management, eCommerce and marketing research. The Tiffin University marketing curriculum teaches an integrated approach to the discipline that emphasizes strategy development and effective use of the marketing mix.
Most Tiffin University marketing graduates go to work in marketing or a related field after completing their degrees. Some go to graduate school, either immediately or after gaining practical work experience. No matter which direction you choose, Tiffin University’s commitment to immerse you in practical applications during your marketing program will help jumpstart your career.
Online: Two 7-week terms per semester starting in January, March, May, July, August and October
On Campus: 15-week semester starting in January and August
Who Is This Program For?
Marketing is all about listening to customers, understanding what motivates them and compelling them to act. Tiffin University’s marketing program zeros in on marketing communication, retailing management, buyer behavior and other disciplines that prepare you to excel in the worlds of advertising, public relations, brand and product management and eCommerce.