MARKETING

Goals and Course Topics

Pursue a Compelling Career

The ability to influence buyer behavior, shape opinions and drive sales is highly valued in today’s competitive world. Tiffin University’s Bachelor of Business Administration in Marketing prepares you to tackle these challenges. Our faculty members are working professionals eager to share their business knowledge and experience and help you succeed in the real world.

Your Bachelor of Business Administration in Marketing Program

Marketing is a multifaceted field encompassing advertising, public relations, media, sales management, eCommerce and marketing research. The Tiffin University BBA marketing curriculum teaches an integrated approach to the discipline that emphasizes strategy development and effective use of the marketing mix.

Practical Education

Most Tiffin University marketing graduates go to work in marketing or a related field after completing their degrees. Some go to graduate school, either immediately or after gaining practical work experience. No matter which direction you choose, Tiffin University’s commitment to immerse you in practical applications during your BBA marketing program will help jumpstart your career.

Bachelor of Business Administration in Marketing Format

Online: Two terms per semester starting in January, March, May, July, August and October

On Campus: 15-week semester starting in January and August

Who Is This Bachelor of Business Administration in Marketing Program For?

Marketing is all about listening to customers, understanding what motivates them and compelling them to act. Tiffin University’s BBA marketing program zeros in on marketing communication, retail management, buyer behavior and other disciplines that prepare you to excel in the worlds of advertising, public relations, brand and product management and eCommerce.

DEGREE COMPLETION TIME

The time to complete one’s degree is dependent on the number of hours transferring in. Tiffin University strives to transfer in as much transfer credit for students as possible. With this said, in order for credit to transfer, one must have earned a “C” or better in the course.

Do You Have an Associate Degree?

If you already have an associate degree, learn about our online bachelor’s degree completion program.

BBA Marketing FAQ

What is marketing?

Marketing refers to the actions an organization takes to attract an audience to its products or services and encompasses advertising, public relations, media, sales management, eCommerce and marketing research. Marketing is typically present in all stages of business and aims to deliver standalone value for prospective customers and consumers though content, with the goal of demonstrating product value, strengthening brand loyalty and increasing sales and revenue.  

What is a bachelor’s in marketing?

A bachelor’s in marketing prepares students to design, oversee and deliver initiatives that influence buyer behavior, shape opinions of products and services and drive sales in a competitive landscape. A BBA in marketing teaches an integrated approach to the discipline that emphasizes strategy development and effective use of the marketing mix.

What can I do with a degree in marketing?

With a degree in marketing, you will be qualified for a variety of career opportunities, including positions in advertising and public relations, brand and product management, eCommerce, marketing communications and research, media, sales management and more.