Bachelor of Business Administration

MARKETING

Online On Campus
Classes Start January 11 and March 7. Reserve Your Seat Today!
Classes Start Six Times Per Year For Ultimate Flexibility

Goals and Course Topics

Pursue a Compelling Career

The ability to influence buyer behavior, shape opinions and drive sales is highly valued in today’s competitive world. Tiffin University’s Bachelor of Business Administration (BBA) degree program in Marketing prepares you to tackle these challenges. Our faculty members are working professionals eager to share their business knowledge and experience and help you succeed in the real world.

Your Marketing Program

Marketing is a multifaceted field encompassing advertising, public relations, media, sales management, eCommerce and marketing research. The Tiffin University marketing curriculum teaches an integrated approach to the discipline that emphasizes strategy development and effective use of the marketing mix.

Practical Education

Most Tiffin University marketing graduates go to work in marketing or a related field after completing their degrees. Some go to graduate school, either immediately or after gaining practical work experience. No matter which direction you choose, Tiffin University’s commitment to immerse you in practical applications during your marketing program will help jumpstart your career.

Format

Online: Two terms per semester starting in January, March, May, July, August and October

On Campus: 15-week semester starting in January and August

Who Is This Program For?

Marketing is all about listening to customers, understanding what motivates them and compelling them to act. Tiffin University’s marketing program zeros in on marketing communication, retailing management, buyer behavior and other disciplines that prepare you to excel in the worlds of advertising, public relations, brand and product management and eCommerce.

DEGREE COMPLETION TIME

The time to complete one’s degree is dependent on the number of hours transferring in. Tiffin University strives to transfer in as much transfer credit for students as possible. With this said, in order for credit to transfer, one must have earned a “C” or better in the course.

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At a Glance

Professional Fields

  • Advertising and Public Relations
  • Brand and Product Management
  • e-Commerce
  • Graduate School
  • Marketing Communications and Research
  • Media
  • Professional Sales Management

Related Blog Posts

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BBA in Marketing!

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"The graduate program at Tiffin University has helped me to prepare for a new career as a Police Executive and has given me the tools and credentials needed to obtain the executive positions I desire. Fortunately, being a member of the Fraternal Order of Police (FOP), I was eligible to receive an FOP discount which assisted me greatly with tuition cost. "
Joseph Wiesman Jr., Lieutenant
Joseph Wiesman Jr., LieutenantMS in Criminal Justice Student
“I chose Tiffin University because of the curriculum and online opportunities that allowed me to work toward my goal of obtaining an MBA while working full-time. The online program was the only way I could get the degree I wanted and move into the field I love.”
John Carpenter
John CarpenterOnline MBA Graduate
“My experience with Tiffin University so far has been nothing but positive. The program and the required courses I took seemed well-constructed and challenged me both academically and creatively. I have learned with and from my fellow students, although I feel that given the fact that the program is all online, I have learned the most from the research I had to conduct for the written assignments. I look forward to applying what I have learned at Tiffin on the job.”
Holger Grimm, Correctional Officer
Holger Grimm, Correctional OfficerMS in Criminal Justice Student
“Almost without exception, everything I’ve accomplished since my time at TU, can directly be traced back to my time as a master’s student in the criminal justice (FP), graduate program here. I can’t imagine my life without that formative education.”
Claudia Vercellotti
Claudia VercellottiMS in CJ Graduate
"My time at Tiffin University allowed me to build connections in my desired industry. The flexibility of the online program allowed me to participate in an internship with a major NFL team while still being a full-time student.”
John Rini
John RiniOnline MBA Graduate
"While adjusting to balancing work, my social life, and school; my confidence in education was restored. Tiffin University not only provides convenience; the curriculum is structured to enrich the student culturally and personally."
Roney McIntyre Jr.
Roney McIntyre Jr.MS in Criminal Justice Student
"Tiffin University is one of the top rated schools for forensics. I love my classes, I love my professors, I love my curriculum. I could not speak more highly of the education I am receiving. All our professors are genuinely interested in seeing us succeed."
Jessica Hollan
Jessica HollanMS in CJ Forensic Psychology Student
"The experience offered by Tiffin University’s School of Business, led by the outstanding faculty, is capable of effectively preparing students for any and all future academic and occupational endeavors. I felt as if TU truly cared about my development, not only as a student, but as a person."
Kyle Lento
Kyle LentoOnline MBA Student
"I am utilizing skills gained from my MBA to operate a business, while also applying theoretical knowledge to daily tasks. Tiffin University gave me that extra boost I needed to move forward in accomplishing my dream of becoming a small business owner.”
Emily Miller
Emily MillerOnline MBA Graduate
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