Marketing is the art of selling goods and services to the masses. Advertising, branding, public relations and graphic design highlight just a few of the opportunities for the prospective MBA marketing candidate. Earning an MBA in marketing is worth it because you have a competitive advantage over candidates without a master’s degree – and, with a more advanced degree, you have sharper skills for your career.
With an MBA in marketing, there are a number of ways you can strengthen your career performance and professional know-how, including:
- Staying on top of industry trends: When you’re learning from seasoned industry pros, you get an inside look at what’s new and next in marketing.
- Improving communication skills: Most, if not all, MBA in marketing jobs require excellent written and verbal skills. When you earn your degree, this is an area of primary focus.
- Building a team and becoming a leader: Being able to take charge and lead a team is part of the experience needed to be a marketing manager. Working independently and together with classmates prepares you to take on this challenge.
- Gaining personal growth: Earning a graduate degree is a proving ground for students who can successfully balance the demands of school, work, family and life.
What Does an MBA in Marketing Look Like?
The sooner you earn your degree, the sooner you can see firsthand what you can do with an MBA in marketing. At Tiffin University, you have the flexibility to learn and earn your degree at a pace that best suits your lifestyle.
The MBA in marketing program at Tiffin University is offered 100% online. When you take classes online, you are able to set your schedule as you like, without sacrificing the interaction and connects you make in the classroom.
The average time it takes for full-time students to complete their degree at TU is about a year, while part-time students can earn their MBA in marketing in a little under two and a half years. At Tiffin University, more than 80 percent of students receive some form of financial aid, and many MBA students receive tuition discounts.
There are a lot of paths that lead students to pursue an MBA for marketing, and many come to this degree program after earning a bachelor’s in communications or business administration. Whether you’re wondering how to become a marketing research analyst or want to know about marketing manager education qualifications, you’ll need to take some fundamental courses as part of your degree, including:
- Marketing Management
- Marketing Field Analysis
- Managerial Economics
- Information Systems for Marketing
- Legal and Ethical Issues in Management
What Type of Career Options Are There with an MBA in Marketing?
There are no barriers to what you can do with an MBA in marketing — this degree opens up the pathway to a wide range of careers. At TU, you can add a second MBA concentration your degree to make more out of your job opportunities.
Here are a few examples of available jobs after an MBA in marketing:
Marketing Manager
As a marketing manager, you’re in charge of crafting campaigns that entice consumers. While a bachelor’s degree is common to this career, having an MBA in marketing can propel you to leadership positions that earn more pay. This career can put you at a creative firm, a corporate office or a nonprofit organization, but in general you’ll work a standard 40-hour workweek. The median annual wage for marketing managers was $127,150 in May 2021.
Management Analyst
Management analysts recommend ways to improve operational efficiencies, and most employers prefer to hire candidates who have an MBA. This job puts you in close contact with clients, working onsite typically so you can see how their operations are flowing. This job also includes frequent travel, and you can expect to work a demanding schedule, often on a tight deadline with more than 40 hours a week. On the upside, the median annual wage for management analysts was $93,000 in May 2021.
Public Relations Specialist
Your job as a PR specialist is to ensure your clients always have a positive public image. This is a dynamic career where you can work with a wide range of clients, representing businesses, government agencies, sports teams, politicians and more. You could work as an independent contractor or as part of a larger firm and can expect to work a full-time, 40-hour workweek. This career typically requires a bachelor’s degree, but with an MBA in marketing you are well ahead of most candidates and can demand higher pay.
Sales Manager
If you excel at sealing the deal, a career in sales could be for you. Sales managers lead the team at organizations of all kinds and work in a wide range of environments and industries. An advanced degree and experience will put you at the top of the field. Your workdays can be demanding, with quotas and deadlines to be met, so you may work more than a typical schedule. The median annual wage for sales managers was $127,490 in May 2021.
Changing Career Paths
Because there are so many options once you’ve earned an MBA in marketing, it’s no wonder this degree program and industry are booming. A diverse career field, competitive pay and lots of flexibility make an MBA in marketing worth it and earning your degree at TU makes it worth your time.
TU provides students with plenty of resources, whether they’re learning online or on campus. You can take advantage of flexible start dates, networking opportunities, financial aid and military discounts to ensure your degree works for you.
How Can You Earn an MBA in Marketing?
The MBA in marketing program at Tiffin University will prepare you for an exciting career with classes that focus on strategic brand and global marketing, information systems, analysis and more. If you’re pursuing your degree full-time at TU, you can expect to earn your MBA in marketing in about 14 months, and the average part-time TU student completes their degree in two and a half years.
If you’re ready to get started on your MBA in marketing, contact our admissions team to set up an info session.