Master of Business Administration

Marketing

Online On Campus
Classes Start January 9 and March 5. Reserve your seat today!
Classes Start Six Times Per Year For Ultimate Flexibility

Goals and Course Topics

32-36 credit, 14-month MBA program

Stay Ahead of the Trends

Marketing is continuous. It is always in motion, always progressing, always working. Marketers have the challenge to stay ahead of the trend and constantly innovate the message. TU’s Master of Business Administration Marketing program will teach you how to stay ahead of the rest with classes that focus on strategic brand and global marketing, as well as information systems and field analysis. You will be equipped with the knowledge and tools to run and stay ahead of the rest.

Format

Online: Two terms per semester starting in January, March, May, July, August and October

On Campus: Two terms per semester starting in January and August

Core MBA courses are offered online or on campus, and the concentration-specific courses will be offered online in the Fall and Spring semesters.

Learn More About Our Master of Business Administration Marketing Program

Who Is This Master of Business Administration Marketing Program For?

The Marketing concentration provides students with the advanced knowledge in marketing products and services. Master of Business Administration Marketing students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsements allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Master of Business Administration Marketing students will also be exposed to marketing in an international arena.

Waiving courses allows for cost savings and faster degree completion.

MGT515 and MGT516 may be waived by permission of the Dean. With these two courses waived, qualified students can complete their MBA in as little as 14 months if they are enrolled full-time; however, part-time options are also available.

Optional Second Concentrations

You can enhance your skillset even more by adding just a few more courses for a second concentration. The MBA program offers the following second concentrations:

MBA Marketing FAQ

What is marketing?

Marketing refers to the actions an organization takes to attract an audience to its products or services and encompasses advertising, public relations, media, sales management, eCommerce and marketing research. Marketing is typically present in all stages of business and aims to deliver standalone value for prospective customers and consumers though content, with the goal of demonstrating product value, strengthening brand loyalty and increasing sales and revenue. 

What is an MBA in marketing?

An MBA in marketing prepares students for staying ahead of marketing trends with classes that focus on strategic brand and global marketing as well as information systems and field analysis. An MBA in marketing provides students with advanced knowledge in marketing products and services as well as practices and techniques commonly used to increase exposure and market positions. Students will also be exposed to international marketing.

What can I do with an MBA in marketing?

With an MBA in marketing, you will be qualified for a variety of career opportunities in marketing, advertising and management, including positions in business, government, non-profit agencies, marketing agencies and more.  

Average degree completion for a full-time student
32 - 36 credits
Average degree completion for a part-time student
32 - 36 credits

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At a Glance

  • 32-36 credit, 14-month MBA program
  • Regional accreditations
  • No application fees
  • Flexible start dates
  • Accepts transfer credits
  • No GRE/GMAT required
  • Also offered as an online certificate
  • 33% of MBA students receive tuition discounts. Contact us today to learn more!
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Sample Courses

Strategic Brand Management (MKT 623) 

Course will address the strategic importance of branding and will focus on the design and implementation of marketing programs and activities to build, measure and manage brand equity. It addresses 3 important questions: (1) How do you build brand equity? (2) How can brand equity be measured? (3) How do you capitalize on brand equity to expand your business?


Marketing Field Analysis (MKT 631)

The objective of this course is to develop analytical skills in the formulation and implementation of market driven strategies for selected products and/or services. Students will create a portfolio of their MBA Marketing activities in addition to any professional experience.

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Master of Business Administration Marketing

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"The graduate program at Tiffin University has helped me to prepare for a new career as a Police Executive and has given me the tools and credentials needed to obtain the executive positions I desire. Fortunately, being a member of the Fraternal Order of Police (FOP), I was eligible to receive an FOP discount which assisted me greatly with tuition cost. "
Joseph Wiesman Jr., Lieutenant
Joseph Wiesman Jr., LieutenantMS in Criminal Justice Student
“I chose Tiffin University because of the curriculum and online opportunities that allowed me to work toward my goal of obtaining an MBA while working full-time. The online program was the only way I could get the degree I wanted and move into the field I love.”
John Carpenter
John CarpenterOnline MBA Graduate
“My experience with Tiffin University so far has been nothing but positive. The program and the required courses I took seemed well-constructed and challenged me both academically and creatively. I have learned with and from my fellow students, although I feel that given the fact that the program is all online, I have learned the most from the research I had to conduct for the written assignments. I look forward to applying what I have learned at Tiffin on the job.”
Holger Grimm, Correctional Officer
Holger Grimm, Correctional OfficerMS in Criminal Justice Student
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"My time at Tiffin University allowed me to build connections in my desired industry. The flexibility of the online program allowed me to participate in an internship with a major NFL team while still being a full-time student.”
John Rini
John RiniOnline MBA Graduate
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Roney McIntyre Jr.
Roney McIntyre Jr.MS in Criminal Justice Student
"Tiffin University is one of the top rated schools for forensics. I love my classes, I love my professors, I love my curriculum. I could not speak more highly of the education I am receiving. All our professors are genuinely interested in seeing us succeed."
Jessica Hollan
Jessica HollanMS in CJ Forensic Psychology Student
"The experience offered by Tiffin University’s School of Business, led by the outstanding faculty, is capable of effectively preparing students for any and all future academic and occupational endeavors. I felt as if TU truly cared about my development, not only as a student, but as a person."
Kyle Lento
Kyle LentoOnline MBA Student
"I am utilizing skills gained from my MBA to operate a business, while also applying theoretical knowledge to daily tasks. Tiffin University gave me that extra boost I needed to move forward in accomplishing my dream of becoming a small business owner.”
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Emily MillerOnline MBA Graduate
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