Master of Business Administration
Marketing
Goals and Course Topics
32-36 credit, 14-month MBA program
Stay Ahead of the Trends
Marketing is continuous. It is always in motion, always progressing, always working. Marketers have the challenge to stay ahead of the trend and constantly innovate the message. TU’s Master of Business Administration Marketing program will teach you how to stay ahead of the rest with classes that focus on strategic brand and global marketing, as well as information systems and field analysis. You will be equipped with the knowledge and tools to run and stay ahead of the rest.
Format
Online: Two terms per semester starting in January, March, May, July, August and October
On Campus: Two terms per semester starting in January and August
Core MBA courses are offered online or on campus. Marketing concentration courses are offered exclusively online.
Learn More About Our Master of Business Administration Marketing Program
Who Is This Master of Business Administration Marketing Program For?
The Marketing concentration provides students with the advanced knowledge in marketing products and services. Master of Business Administration Marketing students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsements allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Master of Business Administration Marketing students will also be exposed to marketing in an international arena.
Waiving courses allows for cost savings and faster degree completion.
Students who have graduated from a regionally accredited institution with an undergraduate degree in business and a minimum cumulative GPA of 3.0 can have two courses waived in the MBA program. With these two courses waived, qualified students can complete their MBA in as little as 14 months if they are enrolled full-time; however, part-time options are also available.
At a Glance
- 32-36 credit, 14-month MBA program
- Regional accreditations
- No application fees
- Flexible start dates
- Accepts transfer credits
- No tuition increases in the past five years
- No GRE/GMAT required
- Also offered as an online certificate
- 33% of MBA students receive tuition discounts. Contact us today to learn more!
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Sample Courses
Strategic Brand Management (MKT 623)
Course will address the strategic importance of branding and will focus on the design and implementation of marketing programs and activities to build, measure and manage brand equity. It addresses 3 important questions: (1) How do you build brand equity? (2) How can brand equity be measured? (3) How do you capitalize on brand equity to expand your business?
Marketing Field Analysis (MKT 631)
The objective of this course is to develop analytical skills in the formulation and implementation of market driven strategies for selected products and/or services. Students will create a portfolio of their MBA Marketing activities in addition to any professional experience.
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Master of Business Administration Marketing
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