Master of Business Administration

Marketing

Online On Campus
Classes Start May 13, 2019
Classes Start Six Times Per Year For Ultimate Flexibility

Goals and Course Topics

32-36 credit, 14-month MBA program

Stay Ahead of the Trends

Marketing is continuous. It is always in motion, always progressing, always working. Marketers have the challenge to stay ahead of the trend and constantly innovate the message. TU’s MBA marketing program will teach you how to stay ahead of the rest with classes that focus on strategic brand and global marketing, as well as information systems and field analysis. You will be equipped with the knowledge and tools to run and stay ahead of the rest.

Format

Online: Two 7-week terms per semester starting in January, March, May, July, August and October

On Campus: Two 7-week terms per semester starting in January and August

Core MBA courses are offered online or on campus. Marketing concentration courses are offered exclusively online.

Who Is This Program For?

The Marketing concentration provides students with the advanced knowledge in marketing products and services. Students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsements allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Students will also be exposed to marketing in an international arena.

The MBA program can be completed in as little as 14 months. The accelerated program is based on full-time enrollment and previous completion of an accredited bachelor’s degree in business with a GPA of 3.0 or higher. No work experience is required and part-time options are also available.

Average degree completion for a full-time student
32 - 36 credits
Average degree completion for a part-time student
32 - 36 credits

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At a Glance

  • 32-36 credit, 14-month MBA program
  • Regional accreditations
  • No application fees
  • Flexible start dates
  • Accepts transfer credits
  • No tuition increases in the past five years

Sample Courses

Strategic Brand Management (MKT 623) 

Course will address the strategic importance of branding and will focus on the design and implementation of marketing programs and activities to build, measure and manage brand equity. It addresses 3 important questions: (1) How do you build brand equity? (2) How can brand equity be measured? (3) How do you capitalize on brand equity to expand your business?


Marketing Field Analysis (MKT 631)

The objective of this course is to develop analytical skills in the formulation and implementation of market driven strategies for selected products and/or services. Students will create a portfolio of their MBA Marketing activities in addition to any professional experience.

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Joseph Wiesman Jr., LieutenantMS in Criminal Justice Student
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