Master of Business Administration

Marketing

Online On Campus
Classes Start January 10 and March 6. Reserve your seat today!
Classes Start Six Times Per Year For Ultimate Flexibility

Goals and Course Topics

32-36 credit, 14-month MBA program

Stay Ahead of the Trends

Marketing is continuous. It is always in motion, always progressing, always working. Marketers have the challenge to stay ahead of the trend and constantly innovate the message. TU’s Master of Business Administration Marketing program will teach you how to stay ahead of the rest with classes that focus on strategic brand and global marketing, as well as information systems and field analysis. You will be equipped with the knowledge and tools to run and stay ahead of the rest.

Format

Online: Two terms per semester starting in January, March, May, July, August and October

On Campus: Two terms per semester starting in January and August

Core MBA courses are offered online or on campus, and the concentration-specific courses will be offered online in the Fall and Spring semesters.

Learn More About Our Master of Business Administration Marketing Program

Who Is This Master of Business Administration Marketing Program For?

The Marketing concentration provides students with the advanced knowledge in marketing products and services. Master of Business Administration Marketing students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsements allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Master of Business Administration Marketing students will also be exposed to marketing in an international arena.

Waiving courses allows for cost savings and faster degree completion.

MGT515 and MGT516 may be waived by permission of the Dean. With these two courses waived, qualified students can complete their MBA in as little as 14 months if they are enrolled full-time; however, part-time options are also available.

Optional Second Concentrations

You can enhance your skillset even more by adding just a few more courses for a second concentration. The MBA program offers the following second concentrations:

Average degree completion for a full-time student
32 - 36 credits
Average degree completion for a part-time student
32 - 36 credits

At a Glance

  • 32-36 credit, 14-month MBA program
  • Regional accreditations
  • No application fees
  • Flexible start dates
  • Accepts transfer credits
  • No tuition increases in the past seven years
  • No GRE/GMAT required
  • Also offered as an online certificate
  • 33% of MBA students receive tuition discounts. Contact us today to learn more!

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Sample Courses

Strategic Brand Management (MKT 623) 

Course will address the strategic importance of branding and will focus on the design and implementation of marketing programs and activities to build, measure and manage brand equity. It addresses 3 important questions: (1) How do you build brand equity? (2) How can brand equity be measured? (3) How do you capitalize on brand equity to expand your business?


Marketing Field Analysis (MKT 631)

The objective of this course is to develop analytical skills in the formulation and implementation of market driven strategies for selected products and/or services. Students will create a portfolio of their MBA Marketing activities in addition to any professional experience.

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Master of Business Administration Marketing

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