Master of Business Administration

Marketing

Online On Campus
Hurry! Classes Start Jan 15, 2018
Classes Start Six Times Per Year For Ultimate Flexibility

Goals and Course Topics

Stay Ahead of the Trends

Marketing is continuous. It is always in motion, always progressing, always working. Marketers have the challenge to stay ahead of the trend and constantly innovate the message. TU’s MBA marketing program will teach you how to stay ahead of the rest with classes that focus on strategic brand and global marketing, as well as information systems and field analysis. You will be equipped with the knowledge and tools to run and stay ahead of the rest.

Format

Online: Two 7-week terms per semester starting in January, March, May, July, August and October

On Campus: Two 7-week terms per semester starting in January, March, May, July, August and October

Who Is This Program For?

The Marketing concentration provides students with the advanced knowledge in marketing products and services. Students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsements allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Students will also be exposed to marketing in an international arena.

Average degree completion for a full-time student
4.5 Semesters
Average degree completion for a part-time student
8 Semesters

At a Glance

  • Regional accreditations
  • No application fees
  • Flexible start dates
  • Accepts transfer credits

Sample Courses

Strategic Brand Management (MKT622) 

Course will address the strategic importance of branding and will focus on the design and implementation of marketing programs and activities to build, measure and manage brand equity. It addresses 3 important questions: (1) How do you build brand equity? (2) How can brand equity be measured? (3) How do you capitalize on brand equity to expand your business?


Marketing Field Analysis (MKT630)

The objective of this course is to develop analytical skills in the formulation and implementation of market driven strategies for selected products and/or services. Students will create a portfolio of their MBA Marketing activities in addition to any professional experience.

Find out what it takes to earn your

MBA in Marketing!