Strategic Brand & Digital Marketing

The MBA with a Strategic Brand & Digital Marketing concentration enables you to build upon the solid foundation from the core coursework for the MBA degree, while advancing your knowledge in marketing products and services. You’ll explore the practices and techniques commonly used to increase exposure and market positions. You’ll acquire knowledge of marketing areas such as information systems, strategic brand management, global marketing management, and marketing field analysis. You’ll also be exposed to marketing in an international arena.

peregrine results

On a standardized test called the Peregrine Exam, which is also given at other universities, Tiffin University Marketing students scored on average 17.47 percentage points higher as compared with students from ACBSP (Accreditation Council for Business Schools and Programs) schools, and 20.94 percentage points higher when compared with students from AACSB (Association to Advance Collegiate Schools of Business) schools.

In the MBA Strategic Brand & Digital Marketing concentration, you’ll have the opportunity to learn from marketing faculty who bring vast knowledge and experience from the real world of marketing. Our professors have worked with companies such as: Anheuser-Busch, Ralston-Purina, Heston Corporation, Eastman-Kodak, Husqvarna, Stihl Corporation, Adolph Coors, Maybelline Cosmetics, Bruce Hardwood Floors, Armstrong Worldwide and more.

Our professional faculty bring a wide range of experience, including analyzing marketing trends, developing marketing budgets, managing merchandising programs, creating sales promotions, implementing  point-of-purchase display programs, designing store interiors, producing marketing collateral and more. The sharing of these professional experiences will bring your study of marketing to life, as you’ll learn the latest marketing theory, but you’ll also learn how these concepts are applied in the real work of marketing.

As part of a professionally oriented marketing program, you’ll acquire current, relevant knowledge of the field and career-ready skills, including:

• Branding
• Competitive analysis and research
• Data interpretation and digital analytics
• Data mining
• Digital marketing strategies
• Global marketing
• Integrated marketing
• Leadership skills
• Market-driven strategies
• Media marketing planning
• New market development
• Search engine optimization
• Segmentation and targeting strategies

FORMAT

On Campus – Offered in two terms per semester starting in January and August

Online – Offered in two terms per semester starting in January, March, May, July, August and October

Core MBA courses are offered online or on campus; remaining concentration courses are offered exclusively online.

SAMPLE COURSES

Digital Information Systems for Marketing (MKT 526) – This course provides students with the key concepts and tools to turn raw data, marketing metrics and information into useful marketing intelligence. Students will examine new and existing technologies for data mining and market information access to assist in strategic decision-making. The course will provide an understanding of the role of digital and traditional integrated marketing communications in the overall marketing program and its contribution to marketing strategy.

Strategic Brand Management (MKT 623) – Course will address the strategic importance of branding and will focus on the design and implementation of marketing programs and activities to build, measure and manage brand equity. It addresses 3 important questions: (1) How do you build brand equity? (2) How can brand equity be measured? (3) How do you capitalize on brand equity to expand your business?

Digital Analytical Global Marketing Management (MKT 627) – This course will equip students with the skills and knowledge necessary to effectively develop and execute digital marketing strategies for global audiences. The course will cover a wide range of topics related to international marketing, including cross-cultural communication, global branding, localization, and global market research.

All MBA concentrations offered:

• Data Analytics
• Finance
• Forensics and Fraud Examination
• Healthcare Administration
• Human Resource Management
• International Business
• Leadership and Change
• Project Management
• Sports Management
• Strategic Brand and Digital Marketing

Pursuing a marketing concentration can serve as a foundation for career advancement. The variety of marketing skills and knowledge developed through the marketing concentration will help qualify you for promotions and for management and executive positions.

careers

• Advertising and Public Relations
• Brand Manager
• Business Development Representative
• e-Commerce
• Marketing Account Executive
• Marketing Analyst
• Marketing Assistant
• Marketing Communications Manager
• Marketing Director
• Marketing Manager
• Marketing Research Analyst
• Marketing Sales Representative
• Marketing Specialist
• Media Buyer
• Operations Manager
• Press Secretary
• Product Manager
• Sales Manager
• Sales Representative
• Social Media Manager

what is marketing?

Marketing refers to the actions an organization takes to attract an audience to its products or services and encompasses advertising, public relations, media, sales management, eCommerce and marketing research. Marketing is typically present in all stages of business and aims to deliver standalone value for prospective customers and consumers though content, with the goal of demonstrating product value, strengthening brand loyalty and increasing sales and revenue.

what is an mba in Strategic Brand & DIgital marketing?

An MBA in strategic brand and digital marketing explores the practices and techniques commonly used to increase exposure and market positions. Students will acquire knowledge of marketing areas such as information systems, strategic brand management, global marketing management, and marketing field analysis, and will be exposed to marketing in an international arena.

what can i do with an mba in Strategic Brand & DIgital marketing?

With an MBA in strategic brand and digital marketing, you will be qualified for a variety of positions, including advertising and public relations, brand manager, business development, e-Commerce, marketing account executive, marketing analyst, marketing assistant, marketing communications manager, marketing director, marketing manager, marketing research analyst, marketing sales representative, marketing specialist, media buyer, operations manager, press secretary,  product manager, sales manager, sales representative, social media manager and more.