Goals and Course Topics
32-36 credit, 14-month MBA program
Stay Ahead of the Trends
Marketing is continuous. It is always in motion, always progressing, always working. Marketers have the challenge to stay ahead of the trend and constantly innovate the message. TU’s Master of Business Administration Marketing program will teach you how to stay ahead of the rest with classes that focus on strategic brand and global marketing, as well as information systems and field analysis. You will be equipped with the knowledge and tools to run and stay ahead of the rest.
Online: Two terms per semester starting in January, March, May, July, August and October
On Campus: Two terms per semester starting in January and August
Core MBA courses are offered online or on campus, and the concentration-specific courses will be offered online in the Fall and Spring semesters.
Learn More About Our Master of Business Administration Marketing Program
Who Is This Master of Business Administration Marketing Program For?
The Marketing concentration provides students with the advanced knowledge in marketing products and services. Master of Business Administration Marketing students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsements allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Master of Business Administration Marketing students will also be exposed to marketing in an international arena.
Waiving courses allows for cost savings and faster degree completion.
MGT515 and MGT516 may be waived by permission of the Dean. With these two courses waived, qualified students can complete their MBA in as little as 14 months if they are enrolled full-time; however, part-time options are also available.
Optional Second Concentrations
You can enhance your skillset even more by adding just a few more courses for a second concentration. The MBA program offers the following second concentrations:
- MBA Data Analytics
- MBA Finance
- MBA Forensics and Fraud Examination
- MBA Healthcare Administration
- MBA Human Resource Management
- MBA International Business
- MBA Leadership & Change
- MBA Sports Management
MBA Marketing FAQ
What is marketing?
Marketing refers to the actions an organization takes to attract an audience to its products or services and encompasses advertising, public relations, media, sales management, eCommerce and marketing research. Marketing is typically present in all stages of business and aims to deliver standalone value for prospective customers and consumers though content, with the goal of demonstrating product value, strengthening brand loyalty and increasing sales and revenue.
What is an MBA in marketing?
An MBA in marketing prepares students for staying ahead of marketing trends with classes that focus on strategic brand and global marketing as well as information systems and field analysis. An MBA in marketing provides students with advanced knowledge in marketing products and services as well as practices and techniques commonly used to increase exposure and market positions. Students will also be exposed to international marketing.
What can I do with an MBA in marketing?
With an MBA in marketing, you will be qualified for a variety of career opportunities in marketing, advertising and management, including positions in business, government, non-profit agencies, marketing agencies and more.