If you have ever wondered, “What is business intelligence and analytics?” you are not alone. Business intelligence and analytics is the practice of collecting data, analyzing it and turning it into clear insights that help organizations make better decisions. It combines business knowledge, statistics and technology so companies can understand what is happening, why it’s happening and what they should do next.
As more organizations generate massive amounts of data, professionals who can interpret that data are in high demand. Tiffin University’s Business Intelligence and Analytics program has long prepared students on campus for this kind of work. Now the program is also available online, giving more students the chance to build in-demand analytical, technical and strategic skills from anywhere.
What Is a Business Intelligence and Analytics Degree?
A Bachelor of Science in Business Intelligence and Analytics degree teaches students how to unlock the power of data for business success. In TU’s Business Intelligence and Analytics program, students learn how to collect, clean and analyze data, then communicate insights in a way that leaders can understand and act on. The focus is always on using data to solve real business problems and support informed decision-making.
This business intelligence and analytics degree blends business courses with advanced analytical training. Students gain experience in areas such as data mining, statistical analysis, data visualization and predictive modeling. They also develop a strong foundation in business principles, including finance, marketing, operations and supply chain management, so they understand the context behind the numbers.
Because business intelligence and analytics is a high-growth field, TU’s curriculum keeps a close connection to industry needs. Students work with tools and concepts used by professionals in the field, such as:
- Database design and data architecture
- Data mining and analytics
- Machine learning for business modeling
- Programming in languages such as Python and R
- Data visualization with tools like Tableau and Qlik
- Structured Query Language (SQL) and ETL processes
- Cloud platforms such as Google BigQuery and Amazon Redshift
- Big data technologies and data security concepts
Throughout the business intelligence and analytics degree, students sharpen skills that employers value, such as communication, leadership, creative problem solving and ethical decision making. They also learn how to present complex data in a clear, visual way so decision makers can quickly understand trends, risks and opportunities.
TU’s program is built around active, experiential learning with faculty engagement in an online format. Students work on applied projects in virtual environments, case studies, data analytics challenges and data visualization workshops with access to AI and data tools remotely. TU’s curriculum also prepares students for industry-recognized certifications that can boost their resume, such as Certified Analytics Professional, Certified Business Intelligence Professional and vendor-specific credentials in tools like Microsoft Azure, Tableau and Qlik.
Business Intelligence and Analytics Jobs for Bachelor’s Graduates
In the last few years, business intelligence and analytics has become a highly in-demand field across the globe. In the United States, professionals in business intelligence and analytics jobs can expect strong growth and competitive salaries over the next several years.
According to the United States Bureau of Labor Statistics (BLS), the job market for data scientists is expected to grow by 34% from 2024 to 2034. The BLS also reports that the annual median pay for data scientists in 2024 was about $112,600 per year. In addition, the job outlook for management analysts is expected to grow by 9% during the next decade, and their annual median salary is about $101,200.
Graduates with a Bachelor of Science in Business Intelligence and Analytics can pursue a wide range of careers, including:
Business Intelligence Analyst
Collects and analyzes data from various systems, then creates reports and dashboards that help leaders make strategic decisions. This role often sits at the intersection of business and technology and requires strong communication skills.
Business Intelligence Data Modeler
Designs the structures that organize data for reporting and analytics. This role builds data models and schemas that make it easier for analysts and stakeholders to access reliable, well-organized information.
Business Intelligence Developer
Builds and maintains the technical solutions that support business intelligence, such as data warehouses, dashboards and reporting tools. This role works closely with analysts and business users to turn requirements into functional systems.
Business Intelligence Project Manager
Oversees business intelligence and analytics projects from planning through implementation. This role coordinates teams, manages timelines and ensures that analytics solutions meet business goals.
Business Intelligence Specialist
Provides broad support for business intelligence initiatives, including reporting, analysis and tool configuration. This role may work across departments to help users access and interpret data.
Business Performance Analyst
Monitors key performance indicators and analyzes trends to assess how well a business or department is performing. This role recommends improvements and helps leaders understand the impact of their decisions.
Data Analyst – Business Intelligence
Cleans, analyzes and visualizes data to answer specific business questions. This role often works with spreadsheets, databases and visualization tools to produce insights that support everyday decision-making.
Data Engineer
Builds the pipelines that move data from different sources into analytics platforms. This role focuses on data quality, efficiency and scalability so analysts and data scientists have the information they need.
Data Scientist
Uses advanced analytics, machine learning and statistics to uncover patterns and build predictive models. This role often focuses on solving complex problems and guiding long-term strategy.
Data Visualization Specialist
Designs charts, dashboards and interactive visuals that make complex data easy to understand. This role blends technical tools with design principles to tell compelling data stories.
E-commerce Specialist
Uses data from online sales, customer behavior and marketing campaigns to optimize digital storefronts. This role helps increase conversions, improve user experience and support revenue growth.
Management Analyst
Studies organizational processes and performance, then recommends ways to improve efficiency and outcomes. This role relies heavily on data analysis to support recommendations.
Earn Your Business Intelligence and Analytics Degree at TU
If you’re ready to turn your interest in data into a career, earning your business intelligence and analytics degree at Tiffin University can help you get there. TU’s Business Intelligence and Analytics program gives you flexibility in how and where you study and is built for students who want to use data to make a real impact. If you’re ready to explore business intelligence and analytics as your next step, Tiffin University can help you gain the skills and experience you need to succeed.